Integrated Campaign Lockdown left Canadians missing the traditions they love. It also meant that we started to miss the ones we love to hate on, too. To celebrate our return to every yuletide delight and disaster, we invited Canadians to raise a Heineken to their unique traditions up in lights, with a live billboard takeover of Yonge and Dundas Square.
CASE STUDY
OOH
Our campaign launched with over 40 unique OOH. Each one a tongue-and-cheek take on the traditions people could finally enjoy raising a Heineken to once again.
Microsite Nationwide audiences could also get in on the fun by submitting their own images and traditions on our microsite, for a chance to be featured across OOH boards and social.
