associate creative director
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SOL Patio+

 

2024 Activation
Canadian patio-lovers spend all year looking forward to hitting up their favourite sunny spots for a beer. But while patio season is short, the wait for a table can be long. At popular patio locales across the city, space is limited. During peak times, patrons can end up waiting anywhere from 30 minutes to 2 hours for a table, or be left scrambling to try and find an open table elsewhere. As SOL’s brand is build on bringing the sunny side to consumers in a refreshing way, we felt they had a responsibility to help solve it.
So we turned under-utilized private patios just s short walk away from our partner bars into SOL Patio+ experiences. Now, people waiting for a table at some of the city’s most popular patios could enjoy a SOL while they waited for a table to open up.

 

Art Direction by Andrea Polaskova